Session # TRU 01 Saturday, May 17, 2008 10:00 AM - 10:30 AM Room 252
From the name change to the certification process to alliances with consumer electronics manufacturers, it's tru2way 101: A wall-to-wall update on the progress, promise and potential of a technology on the move. Delivered by CableLabs CEO, Dr. Richard L. Green.
Session # TRU 02 Saturday, May 17, 2008 10:30 AM - 11:15 AM Room 252
When Paul Liao speaks, technology people listen. The Chief Technology Officer of one of the world's great consumer electronics companies, Panasonic, offers observations about how to integrate tru2way into technologies and devices destined for the store shelves. From retail approaches to the impact of home networks, a perspective on integrating and introducing a technology breakthrough.
Session # TRU 03 Saturday, May 17, 2008 11:15 AM - 12:30 PM Room 252
Sponsored by ICTV.
What's new and notable in interactive television? This is. Watch and learn as application developers and content providers display and explain how they're embracing the tru2way toolkit to produce dazzling interpretations of interactivity - and yield competitive distinctions that resonate with customers.
Session # TRU 05 Saturday, May 17, 2008 1:30 PM - 2:30 PM Room 252
Somewhere between the idea and the execution, a behind-the-scenes constellation of software instructions and specifications makes it all happen. To build understanding of the possibilities and parameters of tru2way, a panel of experienced developers, technology providers and infrastructure specialists explains everything from how networks will scale to how advertising will play.
Session # TRU 04 Saturday, May 17, 2008 1:30 PM - 2:30 PM Room 256
The road to large-scale interactivity is being drawn now. Find out what twists and turns are ahead by taking in an explanatory session detailing potential advancements in the underlying tru2way specification that will influence applications, deployments and technology needs. It's the intelligence you need to navigate tomorrow’s marketplace.
Session # TRU 06 Saturday, May 17, 2008 2:00 PM - 5:00 PM Room 256
Sponsored by Intel.
With support from ADB, S&T, Unisoft, Vidiom.
This session will introduce attendees to OCAP application development, including user interfaces, remote control events, application performance tuning and delivery within a cable system. Attendees will create applications using development tools and deliver the applications to set-top boxes via an object carousel. Due to the technical nature and pace of this session, attendees should have intermediate to advanced Java programming skills (at least 1 to 2 years of active development experience). Just want to watch? No problem – the lab "gallery" is open to all attendees.
Session # TRU 07 Saturday, May 17, 2008 2:30 PM - 3:30 PM Room 252
Sponsored by Motorola.
Business models, technology underpinnings and development efforts tied to interactive advertising take the stage at a panel devoted to a key economic driver of tru2way technology. Hear about specific advertising services, scope out market dimensions and learn about integration possibilities between wired and mobile advertising across tru2way networks.
Session # TRU 08 Saturday, May 17, 2008 4:00 PM - 5:00 PM Room 252
Revenue potential, market demand, ROI modeling and more. Developers and distributors with deep interactive TV experience share ideas and observations about how the tru2way platform can yield economic value from subscription, advertising, commerce and other contributors. For developers who are evaluating the business potential of tru2way applications, it's (truly) the place to be.
Session # TRU 09 Sunday, May 18, 2008 8:45 AM - 9:45 AM Room 252
The where, when and how much of tru2way's deployment. On this panel, MSO executives describe where their companies stand with tru2way technology rollouts and footprints, along with launched applications and plans. Get a snapshot of the market scope today – and an advance look at the metrics to come.
Session # CABU 01 Sunday, May 18, 2008 9:30 AM - 12:30 PM Room 207
Opening Remarks
Power of Cable
What is really going on in the world of media ad sales? From advanced video applications to internet video to the linear: 30 -- where does cable stand? Join us for a look at the current realities of an ever-changing selling environment.
Recession Lesson: Selling in an Uncertain Economy
Practical insights into what effects the slowing U.S. economy will have on advertising spending. Plus ideas, tips and techniques designed to help sell in the current economic climate.
Recruitment & Retention...Effectively Navigating the Sales Management Cycle
Today’s competitive sales management environment presents a range of challenges, none bigger than keeping your sales teams intact while infusing them with new talent. A review of staff retention and recruitment principles that work no matter how large or small the team or territory.
Session # TRU 10 Sunday, May 18, 2008 10:00 AM - 11:00 AM Room 252
From technology integration to retail sales, understand the broader ecosystem behind tru2way's evolution into the consumer mainstream. Panelists representing consumer electronics providers, retailers and cable industry distributors share details about tru2way's infiltration into the home.
Session # TRU 11 Sunday, May 18, 2008 11:00 AM - 12:00 PM Room 252
A confluence of technology, economics and consumer demand is shaping iTV globally, and tru2Way is propelling the momentum in the U.S. Listen in as MSO strategists compare notes and offer insights into deployment plans, business models and technology considerations behind the rollout of tru2Way.
Session # CABLE 01 Sunday, May 18, 2008 1:30 PM - 2:30 PM Hall A
Take a moment to breathe and you're bound to miss the next big thing. But an accelerating pace of change is exactly what's creating enormous opportunity for participants in the digital media sector. Launching The Cable Show '08 in grand style, some of the top executives in digital media, technology and telecommunications categories share insights about dynamic advancements in technologies and consumer behaviors that are creating new businesses and driving economic value.
Session # CABU 02 Sunday, May 18, 2008 2:45 PM - 4:45 PM Room 207
Standing Out: Selling Against the Competition
Your competition is well focused on the bulls eye that's on your back. Don't underestimate cable's advantages. An in-depth look into the strengths and weakness of broadcast, radio, newspaper, Internet and more that will keep you on the offensive with the competition.
Who Does What: An Inside Look at a Media Agency Dynamics
Who do I call? Who is the gatekeeper? Where are the real decisions made? An insider's look into media agency dynamics from organizational nuances to who the players are, plus best bets for winning over the decision makers.
Session # CABLE 04 Sunday, May 18, 2008 4:15 PM - 5:30 PM Room 215
Finding the right symmetry between wireline cable operations and wireless multimedia services remains challenging – but full of possibility. Understand the latest ideas for integrating wireless networks and content with cable's rich multimedia arsenal in a panel session which brings together thought leaders in both categories.
Session # CABLE 06 Sunday, May 18, 2008 4:15 PM - 5:30 PM Room 220
Presented in associations with CTAM.
Looking for new revenue growth opportunities? CTAM's Business Services Council says, look no further! Right within cable's core competency is the B2B sector, with the key to unlock pent-up demand among small, medium and large businesses. Residential cable customers are already receptive to purchasing cable's commercial telecommunications and connectivity solutions for their businesses. This new growth engine is a competitive and strategic imperative. It's powered by compelling B2B products, ensures continuing video growth, takes advantage of your localism and leverages your network to its fullest - and is a new customer base for cable.
Session # CABLE 05 Sunday, May 18, 2008 4:15 PM - 5:30 PM Room 217
Television's looming conversion to an all-digital format next February offers intriguing possibilities for cable companies that are uniquely positioned to bridge the old-and-new worlds of television technology. Here, on-the-ground customer service, marketing and operations executives share details about how they'll navigate the digital transition to the benefit of their customers.
Session # CABLE 03 Sunday, May 18, 2008 4:15 PM - 5:30 PM Room 211
Leveraging inherent qualities of cable HFC networks to deliver greater bandwidth throughput remains an industry focal point - and an important means of achieving competitive superiority. At this Technical Session, you'll hear from a panel of thought leaders who are devising new approaches for increasing bandwidth to support a range of digital media applications ranging from broadband video to hundreds of high-definition TV streams.
Session # CABLE 02 Sunday, May 18, 2008 4:15 PM - 5:30 PM Room 208
The competitive telecommunications marketplace is in full swing across the globe, as IP video and all-digital television systems alter the dynamics of the television and telecommunications sector. Find out from a panel of in-the-market experts how sweeping changes in television and communications technologies are affecting and influencing cable - and how world-wise cable providers are learning to thrive amid global change.
Session # CABLE 07 Sunday, May 18, 2008 4:15 PM - 5:30 PM Room 222
Is cable green enough? The industry deserves credit for raising awareness about environmental concerns and taking measures to reduce carbon footprints. But there's more that can be done. Here, panelists representing cable programming and operations sectors talks about real-world ways to reduce cable's environmental impact and contribute to ecologically sound business practices.
Session # CABLE 11 Monday, May 19, 2008 9:00 AM - 10:15 AM Room 220
Presented in association with CTAM.
OK, business services is a great opportunity - but within a residential legacy, how do cable companies gear up and execute, all the way from corporate offices out to the field level? Intended for the non-business services executive, CTAM's Business Services Council presents best practices in operating holistically across both residential and B2B customers. In meeting the specific, performance-based technical and operational business customer needs, the network overall can be improved. Yes, there are pain points along the way, but this session is your road map to successfully driving solid business services performance and adding value to your residential customers at the same time.
Session # CABLE 12 Monday, May 19, 2008 9:00 AM - 10:15 AM Room 222
Presented in association with The Cable Center.
With competition swirling and consumers enjoying more choices, customer service ranks higher than ever on the list of differentiating services that can sway consumer loyalties. Get in on the best new research, practices and secret weapons with an emphasis on best practices outside the cable industry to help operators fine-tune operational and customer-facing processes to win the battle for service supremacy.
Session # CABLE 08 Monday, May 19, 2008 9:00 AM - 10:15 AM Room 208
New MSO initiatives and significant expansion of content are transforming On Demand from its movie-centric roots to a cross-platform environment where content flows wherever - and whenever - customers want it. Find out how cable operators are redrawing VOD's boundaries to satisfy a consumer appetite for access to video across television, Internet and mobile environments.
Session # CABLE 09 Monday, May 19, 2008 9:00 AM - 10:15 AM Room 211
Solutions for managing content distribution and security in a digital media world are more important than ever, given the rapid transformation of consumer consumption patterns associated with video, music and more. Here, new approaches for making content available seamlessly across multiple networks - wireline and wireless - are shared in a panel that's as timely as it is topical.
Session # CABLE 10 Monday, May 19, 2008 9:00 AM - 10:15 AM Room 215
Presented in association with ACC.
With the broad array of media choices available to communications executives, how do we reach an audience, make an impact and drive the message home? Learn how some of the best in the business leverage both digital and legacy media to meet their publicity and bottom line objectives.
Session # CABU 03 Monday, May 19, 2008 9:30 AM - 10:30 AM Room 207
Sponsored by Planet Green
President's Welcome
CAB's CEO, Sean Cunningham, offers his view of the increasingly competitive media and video environment.
From the Bureau: A Look at the New CAB Programs
You want us, you need us, we are just a Click, Call or Visit away!
Session # CABLE 16 Monday, May 19, 2008 10:00 AM - 12:00 PM Room 217
Key state and local policymakers join nationally recognized policy advocates in a Town Hall session to discuss and debate all manner of issues related to broadband. Topics will include broadband mapping and inventory; demand creation & stimulation; rural deployment; online safety; regulation and deregulation of communications technologies; and municipal broadband deployment.
Session # CABLE 14 Monday, May 19, 2008 10:45 AM - 12:00 PM Room 211
Cracking the code on more efficient compression and traffic-management technologies is the province of a Technical Session that unites key strategists in the video encoding space. The interplay between MPEG-4 and cable's switched digital video migration is just one of the themes of this Technical Session, which also considers video Quality of Service and its implications for business and technology planning.
Session # CABLE 17 Monday, May 19, 2008 10:45 AM - 12:00 PM Room 220
Presented in association with CableLabs.
This engaging panel format offers attendees a chance to hear from several emerging technology companies that will discuss their businesses, funding status and how their products or services benefit cable operators. The start-ups have been chosen to participate based on their innovations and the potential impact of their emerging technologies. A panel of leading cable technologists and product development executives will provide input and feedback to the emerging companies.
Session # CABLE 18 Monday, May 19, 2008 10:45 AM - 12:00 PM Room 222
Election-year politics and dynamic change in the telecommunications landscape are coalescing to produce one of the most interesting public policy environments in years. Get an advance look at what's in store from legislative, regulatory and political standpoints as influential congressional staffers offer informed opinion about what cable and telecommunications providers can anticipate from a policy perspective.
Session # CABLE 15 Monday, May 19, 2008 10:45 AM - 12:00 PM Room 215
From building the best customer-care team to implementing installation standards that blow away the competition, here are proven cable industry "best practices" that transcend the ordinary and achieve the extraordinary. They're presented by a panel of top-level operations, technology, and marketing executives who have been there and done that – and done it well.
Session # CABLE 13 Monday, May 19, 2008 10:45 AM - 12:00 PM Room 208
Presented in association with CAB.
Cable industry initiatives designed to introduce new forms of highly efficient, highly engaging television advertising promise to revolutionize the medium. Learn from top cable advertising strategists about how cable is blending unique technology, delivery and audience-measurement attributes to produce powerful and persuasive new advertising forms and formats.
Session # CIO.IT 01 Monday, May 19, 2008 12:15 PM - 1:30 PM Room 256
Sponsored by Accenture
