Session # TRU 01
Tru View: The State of the Union
Saturday, May 17, 2008 •
10:00 AM
-10:30 AM
Room 252
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Session # TRU 02
The Tru2way Opportunity
Saturday, May 17, 2008 •
10:30 AM
-11:15 AM
Room 252
Keynote
:
Paul Liao (Panasonic Corporation of North America)
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Session # TRU 03
Screen Play: Developing Tru2way Applications and Content
Saturday, May 17, 2008 •
11:15 AM
-12:30 PM
Room 252
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Session # TRU 05
In the Middle: Technology Components for Tru2way Networks
Saturday, May 17, 2008 •
1:30 PM
-2:30 PM
Room 252
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Session # TRU 04
Where We’re Going: The Tru2way Specification Roadmap
Saturday, May 17, 2008 •
1:30 PM
-2:30 PM
Room 256
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Session # TRU 06
Hands-On Developers Lab
Saturday, May 17, 2008 •
2:00 PM
-5:00 PM
Room 256
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Session # TRU 07
Grade A: Advanced Advertising Applications
Saturday, May 17, 2008 •
2:30 PM
-3:30 PM
Room 252
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Session # TRU 08
Start your Spreadsheets: The Business Case for Tru2way
Saturday, May 17, 2008 •
4:00 PM
-5:00 PM
Room 252
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Session # TRU 09
House-bound: Tru2way Deployment Plans
Sunday, May 18, 2008 •
8:45 AM
-9:45 AM
Room 252
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Session # CABU 01
Executive Learning Sessions
Sunday, May 18, 2008 •
9:30 AM
-12:30 PM
Room 207
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Session # TRU 10
Boxed In: Tru2way Hardware and Equipment Update
Sunday, May 18, 2008 •
10:00 AM
-11:00 AM
Room 252
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Session # TRU 11
Tru Blue: The Sky’s the Limit for Cable’s iTV Future
Sunday, May 18, 2008 •
11:00 AM
-12:00 PM
Room 252
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Session # CABLE 01
Generation Next: What's Now and What's New in Broadband Media
Sunday, May 18, 2008 •
1:30 PM
-2:30 PM
Hall A
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Session # CABU 02
Executive Learning Sessions
Sunday, May 18, 2008 •
2:45 PM
-4:45 PM
Room 207
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Session # CABLE 04
Airing it Out: Transforming Mobile Communications and Entertainment
Sunday, May 18, 2008 •
4:15 PM
-5:30 PM
Room 215
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Session # CABLE 06
B2B: A Game-Changing Competitive Strategy
Sunday, May 18, 2008 •
4:15 PM
-5:30 PM
Room 220
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Session # CABLE 05
Digital Transition: Preparing for the End of Analog TV Broadcasting
Sunday, May 18, 2008 •
4:15 PM
-5:30 PM
Room 217
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Session # CABLE 03
Expansion Plan: Where Bandwidth Goes from Here
Sunday, May 18, 2008 •
4:15 PM
-5:30 PM
Room 211
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Session # CABLE 02
Geography Lessons: Understanding Cable's New World Order
Sunday, May 18, 2008 •
4:15 PM
-5:30 PM
Room 208
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Session # CABLE 07
Seeing Green: Practical Approaches for Environmental Stewardship
Sunday, May 18, 2008 •
4:15 PM
-5:30 PM
Room 222
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Session # CABLE 11
Best Practices: Roadmap to Business Services Operational Success
Monday, May 19, 2008 •
9:00 AM
-10:15 AM
Room 220
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Session # CABLE 12
Consider It Done: Cable's Customer Care Crusade
Monday, May 19, 2008 •
9:00 AM
-10:15 AM
Room 222
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Session # CABLE 08
Now Entering VOD-Ville: New Dimensions for Anytime Video
Monday, May 19, 2008 •
9:00 AM
-10:15 AM
Room 208
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Session # CABLE 09
Pipe Dreams: Managing Content in the New Digital Media Ecosystem
Monday, May 19, 2008 •
9:00 AM
-10:15 AM
Room 211
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Session # CABLE 10
Publicity Play: Making an Impact in a Fragmented Media Age
Monday, May 19, 2008 •
9:00 AM
-10:15 AM
Room 215
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Session # CABU 03
General Learning Session
Monday, May 19, 2008 •
9:30 AM
-10:30 AM
Room 207
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Session # CABLE 16
Town Hall: The Role of State and Local Governments in Broadband Policy
Monday, May 19, 2008 •
10:00 AM
-12:00 PM
Room 217
Moderator
:
W. Kenneth Ferree (Progress and Freedom Foundation)
Panelist
:
Darryl Bassett (Arkansas Public Service Commission),
Doris Boris (National Association of Telecommunications Officers & Advisors ),
Senator Carol Fukunaga (State of Hawaii),
Sharon Gillett (Massachusetts Department of Telecommunications & Cable),
Representative Shane Jett (State of Oklahoma),
Representative Brian Patrick Kennedy (State of Rhode Island),
Representative Joseph Miro (State of Delaware),
Representative Phil Montgomery (State of Wisconsin),
Representative Rene Oliveira (State of Texas),
Senator Jeff Plale (State of Wisconsin),
James Bradford Ramsay (National Association of Rural Utility Commissioners),
Representative Donna Stone (State of Delaware),
Michael Talbett (National Association of Counties),
Nicol Turner-Lee, Ph.D. (One Economy Corporation)
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Session # CABLE 14
Bit Parts: New Approaches for Managing Video Encoding
Monday, May 19, 2008 •
10:45 AM
-12:00 PM
Room 211
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Session # CABLE 17
Creativity Meets Capital: Innovation on Display
Monday, May 19, 2008 •
10:45 AM
-12:00 PM
Room 220
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Session # CABLE 18
Potomac Perspective: Washington Insiders on Politics and Policy
Monday, May 19, 2008 •
10:45 AM
-12:00 PM
Room 222
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Session # CABLE 15
Pursuing Perfection: Best Operational Practices and How to Implement Them
Monday, May 19, 2008 •
10:45 AM
-12:00 PM
Room 215
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Session # CABLE 13
Upper Hand: Cable's Advanced Advertising Advantage
Monday, May 19, 2008 •
10:45 AM
-12:00 PM
Room 208
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Session # CIO.IT 01
Welcome Lunch and Keynote Address: Why Information Technology is Critical to the Growth and Innovation of Cable, Media & Entertainment Companies
Monday, May 19, 2008 •
12:15 PM
-1:30 PM
Room 256
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Session # CABU 05
Revitalizing a Region: New Orleans and the Gulf Coast ... The Road to Recovery
Monday, May 19, 2008 •
1:00 PM
-2:00 PM
Room 207
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Session # CIO.IT 02
Behind the Screens: Metadata Management in an On Demand World and Beyond
Monday, May 19, 2008 •
1:45 PM
-2:45 PM
Room 215
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Session # CABLE 21
Capital Currents: How Finance Transformation Drives Cable Growth
Monday, May 19, 2008 •
1:45 PM
-2:45 PM
Room 222
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Session # CABLE 20
Here, There and Everywhere: Strategies for Multi-Screen Content Delivery
Monday, May 19, 2008 •
1:45 PM
-2:45 PM
Room 217
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Session # CABLE 19
TV Advertising 2.0: Merging the Mediums
Monday, May 19, 2008 •
1:45 PM
-2:45 PM
Room 211
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Session # CABU 06
Who's Watching What: Television Measurement in the Digital Age
Monday, May 19, 2008 •
2:15 PM
-3:15 PM
Room 207
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Session # CABLE 25
21st Century Communications Policy: The Role of the States
Monday, May 19, 2008 •
3:00 PM
-4:15 PM
Room 220
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Session # CIO.IT 03
Getting with IT: How Technology Is Supporting Customer Care Advancements
Monday, May 19, 2008 •
3:00 PM
-4:15 PM
Room 215
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Session # CABLE 23
Guiding Light: New Possibilities in Optical Network Architectures
Monday, May 19, 2008 •
3:00 PM
-4:15 PM
Room 211
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Session # CABLE 22
Hitting On All Cylinders: Cable's Operational Outlook
Monday, May 19, 2008 •
3:00 PM
-4:15 PM
Room 208
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Session # CABLE 24
Street Smarts: Investment Analysts on Cable's Competitive Crusade
Monday, May 19, 2008 •
3:00 PM
-4:15 PM
Room 217
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Session # CABU 07
Across the Spectrum: The Multiplatform Opportunity
Monday, May 19, 2008 •
3:30 PM
-4:30 PM
Room 207
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Session # CABLE 26
Bit by Bit: Convergence Creates the Picture
Monday, May 19, 2008 •
4:30 PM
-5:45 PM
Hall A
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Session # CIO.IT 04
Positively Electric: Top Women in Information Technology
Tuesday, May 20, 2008 •
8:00 AM
-9:15 AM
Room 256
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Session # CABU 08
University Roundtables
Tuesday, May 20, 2008 •
8:00 AM
-9:00 AM
Ad Sales Hotel - Sheraton New Orleans
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Session # CABLE 27
Getting Engaged: Advertising's Quest to Connect
Tuesday, May 20, 2008 •
9:30 AM
-10:45 AM
Hall A
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Session # CABLE 32
Financially Speaking: The Business Services View from Wall Street
Tuesday, May 20, 2008 •
11:00 AM
-12:15 PM
Room 220
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Session # CABLE 28
Models (and Supermodels): Business Approaches for Digital Media
Tuesday, May 20, 2008 •
11:00 AM
-12:15 PM
Room 208
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Session # CABLE 33
Regulatory Review: Bureau Chiefs & Legal Advisors on Media Matters
Tuesday, May 20, 2008 •
11:00 AM
-12:15 PM
Room 222
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Session # CABLE 31
Safety First: Child Online Safety and the Role of State Attorneys General
Tuesday, May 20, 2008 •
11:00 AM
-12:15 PM
Room 217
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Session # CABLE 29
Special Delivery: Strategies and Architectures for Infinite Content
Tuesday, May 20, 2008 •
11:00 AM
-12:15 PM
Room 211
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Session # CABLE 30
Thinking Big: Smaller Market Operators and the Digital Transition
Tuesday, May 20, 2008 •
11:00 AM
-12:15 PM
Room 215
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Session # CABU 10
Election Results: Last Dash for 2008 Political Dollars
Tuesday, May 20, 2008 •
11:15 AM
-12:15 PM
Room 207
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Session # CIO.IT 05
Click Here: Best Practices in Online Portal Design
Tuesday, May 20, 2008 •
12:30 PM
-1:45 PM
Room 256
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Session # CIO.IT 06
Behind the Campaign: Marketing Support Technologies and Platforms
Tuesday, May 20, 2008 •
2:00 PM
-3:00 PM
Room 215
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Session # CABU 12
Gaming
Tuesday, May 20, 2008 •
2:00 PM
-4:00 PM
Room 207
There are currently no confirmed speakers for this session.
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Session # CABU 11
Health & Wellness
Tuesday, May 20, 2008 •
2:00 PM
-4:00 PM
Room 205
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Session # CABLE 37
Diversity Rules: Connecting with the New Consumer Market
Tuesday, May 20, 2008 •
2:45 PM
-4:00 PM
Room 220
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Session # CABLE 34
Good Sports: Understanding the New Sports-Media Ecosystem
Tuesday, May 20, 2008 •
2:45 PM
-4:00 PM
Room 208
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Session # CABLE 35
On the Move: Technology Enhancements for Mobile Content Delivery
Tuesday, May 20, 2008 •
2:45 PM
-4:00 PM
Room 211
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Session # CABLE 38
Precision Decision: Marketing in the Modern Media Milieu
Tuesday, May 20, 2008 •
2:45 PM
-4:00 PM
Room 222
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Session # CABLE 36
They've Got Issues: State and Local Policy Roundtables
Tuesday, May 20, 2008 •
2:45 PM
-4:00 PM
Room 217
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Session # CIO.IT 07
E-quipping your World: Leveraging Automation and Workflow Throughout the Business Process
Tuesday, May 20, 2008 •
3:15 PM
-4:15 PM
Room 215
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